Communication & Campaign Specialist at BMW

Share your passion for Data-Driven Communication!


Do you like working in an international environment? Do you like being involved in and handling a variety of topics? Would you like to deepen and share your knowledge about Marketing Automation? Then the role as Communication & Campaign Specialist at BMW Retail Finance and Alphabet can be your next position.


As Communication & Campaign Specialist, you will work on a strategic level with defining our customer communication, as well as operationally with setting up campaigns and workflows in our Marketing Automation tool Adobe Campaign. You will use our Marketing Automation system to implement lifecycle email programs in order to generate incremental revenue, engender customer loyalty, and reduce churn. For the right person this is a great opportunity to learn and advance in Marketing Automation and digitalization of communication.



In this function your main responsibilities and tasks will be:

• Execute CRM campaigns and lifecycle communication based on local requirements and to achieve targets.

• Optimize existing communication and workflows based on a test and learn approach. Identify and implement changes.

• Follow-up on campaign performance and support regular reporting to improve performance and to inform investment decisions for local markets, brands and/or products.

• Contribute to the best practice sharing forum to increase efficiency, consistency, and effectiveness.

• Execute campaign strategies to drive increased consumer engagement and revenue.

• Provide guidance and hands on support to local marketing and CRM functions in campaign execution. Be the ´go to´ person for campaign operational questions on a Nordic level

• Develop a consistent measurement approach and deliver regular reporting to help improve performance and to inform investment decisions for local markets, brands and/or products.

• Manage technical queries with suppliers.

• Operational campaign management and technical support.

• Super User of Marketing Automation platform.

• Support BMW Financial Services integrated web content and Alphabet websites development.

• Drive/participate in Nordic initiatives and projects such as harmonization of digital channels in the Nordic region.


You will be based at our Northern European headquarter in Stockholm and work side by side with our other Communication & Campaign Manager. The two of you will together cover the Northern European region for both Retail Finance as well as Alphabet.



Pre-Requisites for the role:

• You have a proven track record of well-developed Marketing and/or CRM combined with developed communication skills.

• You are business oriented combined with good creative skills and an energetic personality willing to do the extra mile without losing quality.

• You have a flexible mindset with the ability to work independently as well as with a team on multiple tasks.

• You have the ability to take your knowledge to provide advice tailored to the audience in an effective and efficient manner. You have the willingness and flexibility to travel.

• You have strong analytical skills, are structured/methodical, proactive self-starter with very good communication skills and with a solid commercial understanding.

• You need to be fluent in written and verbal in Swedish and English



Your application

In this recruitment, BMW cooperates with Jurek Rekrytering & Bemanning. If this role sounds like it would fit you and your future career goals, send us your CV and personal letter through Jurek´s website; www.jurek.se . For more information regarding this role, please contact Jurek Marketing & Communication, Cajsa Malm email: cajsa.malm@jurek.se or Martina Alexandersson email: martina.alexandersson@jurek.se. Please note that we don´t accept applications via email.


Område: Sollentuna

Anställning: Tillsvidare

Omfattning: Heltid



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Ansök snarast . Arbetsort : Sollentuna . Publicerat : 12 november

Kategorier : Försäljning & Marknadsföring Kommunikation

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